Busting the Myth Of Losing Social Capital In Hybrid Work

Some companies are refusing to adopt best practices for hybrid and remote work. This cause them lost in the war for talent.

Google, Apple, Twitter, and a number of other large tech companies argue that requiring mostly in-office work – at least three days a week – is necessary to protect the company’s social capital, which refers to people’s connections to and trust in one another.

On the contrary, several huge digital businesses, such as Amazon and Dropbox, provide employees with far more freedom, including substantial remote work choices. Many non-tech organizations, such as Lego, Deloitte, and 3M, are in the same boat. Thus, are they foregoing social capital?

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